I'm not quite clear on this whole ten million dollar bra concept. Why cover a bra in jewels when you could use the same jewels to convince a lovely lady that she might want to remove her bra? I know, I'm overly pragmatic and I'm missing the majesty of a royal fantasy bra. I guess it did bring out uber-sextastic Candice Swanepoel for some happy pimping visuals.
There's definitely some hidden value in that transaction. And I do suppose if you got your own lady one of these ten million dollar bras for Christmas, you'd probably get lucky. Still, I say, leave the gem stones for the rings NBA players must buy their wives when they cheat on them. As for bras, just make them easier to unhook, please. Enjoy.