Damn, this thing looks nasty. It doesn't matter if you often have some Big Red Soda while you eat a huge, barbecued slab of meat. Combining the two and putting both of them on the same bottle just seems all kinds of gross.
So here's the idea: the top half of the plastic bottle contains some fizzy soda, just as it's supposed to. But then the bottom part peels back to reveal--whazzat?--brisket! If you go for the Big Red Zero variety, then you get some chicken instead.
Me thinks the whole thing is some big joke. Ice-cold meat or uber warm soda? Nuh-uh, no way. The feedback on their Facebook page kinda says it all, don't you think?