I guess this is a 'for good' thing with Lady Gaga. Not that it's not a smart move. When the one thing everybody can agree about you is that you've got a nice body, why not make that the focal point of your public persona. And what better way to do so than simply by wearing little to no clothes everywhere you go. Today, into London's Heathrow Airport in an outfit that I think you're allowed to bypass security in.
Say what you will about Lady Gaga, she's no dummy. Outside of the Lottery and inheritance, dummy's don't earn themselves a $100 million starting from nothing. She knows what she's selling and she's selling the hell out of it. Good on you, Gaga. Enjoy.