That ever so simple formula again. Get Irina Shayk to model your bikinis. Sell your bikinis. The good two piece swimsuit selling folks at Beach Bunny figured this out a long time ago. Put the sultry sextastic Russian model in your little things, get her all tan and air blown by the way, and let her do her thing. Or, more aptly, let the people leering at her do their thing.
Irina Shayk is so hot if she were your aunt and she sent you socks every year for Christmas, she'd still be your favorite aunt by a mile. That's the raw power of just looking ridiculously hot. Enjoy.