Sure, 'Guy Fieri's Grown Ups Chilli' sounds like something you'd hire professionals to clean up...but it is actually a real thing that people might possibly eat and not, say, a puddle of diarrhea seeping out of an assisted living facility.
Superbro Guy Fieri teamed up with the film equivalent of loose, watery stool from humorless old people -- Grown Ups 2 (Boom. See what we did there?) -- to promote himself, his show, and the movie with a recipe of sorts. Then he tweeted it. He tweeted it so hard. Check it.
The confluence of Grown Ups 2 and Mr. Frosty feels like such a perfectly natural fit, we want to paint it or sculpt it, or preserve it somehow for future generations. We want to be able to point to this cultural nadir as either where humanity decided to turn itself around or where we figured out that the bottom was pretty comfortable after all.
Here's the recipe (because, clearly, you're going to make it):