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'The Purge' Opens Today and Universal Has Already Given the Green Light to 'The Purge 2'

Today Google announced that they have a magical formula that uses search and ad-click volume to predict a film's opening weekend box office revenue with 92% accuracy -- one week before it opens.

This revelation comes at a very interesting time. You see, Universal's near-future dystopian horror flick The Purge, which stars Ethan Hawke and Lena Headey, doesn't even open until tomorrow. However, it's already looking like The Purge 2 has been given the green light, as that very title has shown up on a list of projects approved for special tax credits by the State of California.

So why is Universal so confident that The Purge will be a success? Well, it's likely that they have some fancy mathematical formulas of their own. According to The Wrap, The Purge has surged on social media sites. Mentions of the film on Twitter went from 36,000 to 63,000 between Sunday and Monday, and it now boasts a half-million likes on Facebook. Thus, Universal has probably plugged these numbers into Michael Bay's SequelBot 5000 and realized that The Purge 2 is already a sure thing.

Now, if only they can figure out some mathematical formula that can prevent unprofitable films from getting made in the first place. Am I right, M. Night Shyamalan?

Tagged in: movies, lena headey, the purge

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