Marvel seems to be doing just about everything to make you forget that they took a steaming dump on their own billion-dollar franchise builder Iron Man by delivering the universally panned Iron Man 2. How are they doing that? Well, it's through a very complicated, byzantine marketing and PR strategy: Iron Man 3 just looks pretty damn bad ass. Complicated, I know.
Some great imagery of the new films has been captured in their series of one-sheet posters. We saw Stark falling from the sky, last week we got Don Cheadle looking like a Rock'em Sock'em Robot version of Apollo Creed and now we have Guy Pearce as Aldrich Killian. Who is Aldrich Killian, you ask? Why, according to Wikipedia, he's the scientist who developed a dangerous virus and 'steals a sample of the virus and sells it to domestic terrorists, but, unable to cope with the guilt, he confesses in a note and shoots himself.' Jesus. Well, chances are some of those plot elements will be updated a la Justin Hammer in the last film. Though this virus, known as Extremis, is rumored to play a large part in the plot of Iron Man 3. Check out a full look of Pearce as the good doctor after the jump below.