Iron Man 3 does look totally incredible. Shane Black will hopefully work his magic to create a masterpiece akin to the likes of Lethal Weapon and Kiss Kiss Bang Bang, (also possibly Monster Squad for those purists out there), whilst Robert Downey Jr can't help but be cool inside his iron suit.
But I was already a tad peeved that Marvel released a trailer of a trailer for the third instalment to the franchise! Surely it wasn't needed? Here are 5 other cinematic innovations which have either managed to integrate themselves into mainstream media, or vanished without a sniff.