Infographic Daily: We Should Call it the 2012 London Socialympics

We can’t all be there in London to witness the Olympics firsthand, but we do have the next best thing that’ll make us feel like we’re actually there at the event: social media. And thanks to live streaming (not care of the NBC), you can watch the events you want to watch as they happen in real-time.

Before the games began, a lot of UK officials were worried that the Olympics would put a huge strain on the country’s broadband infrastructure. While it was sufficient to handle regular traffic, you could expect the arrival of hundreds of thousands of athletes and tourists to clog up their broadband systems.

Nonetheless, things are going pretty smoothly to that end (we haven’t heard of any massive outages thus far) and the games are pushing full speed ahead. Undeniably, social media has played a huge role in the event, and we’ve got this infographic from Exact Target to prove it. Here are some notable stats that you can take away from it:

  • The most popular athlete–in terms of the number of followers–is LeBron James. He has 4.7 million followers and 10.6 million Facebook page likes.
  • You can expect the traffic to be massive, but did you expect it to be 1 Terabit per second? That’s what BBC has estimated.
  • Each Olympics event now has a Twitter account associated with it! A big difference from the role social media played at the last Olympics.
  • Social media popularity and athletic prowess obviously have no correlation. Sawao Kato from Japan has 8 gold medals, 3 silver medals, and 1 bronze medal–but no Twitter account.

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