Meet me in the man aisle. No, that is not a euphemism for gay sex. The Westside Market on Broadway and 110th st. in the upper west side of Manhattan is experimenting with a man products aisle. This thoroughfare of awesome contains all the things a man could possibly need to survive: shaving razors, Manwich, Doritos, Stubbs Bar-b-Q sauces, condoms, Gatorade, and more. The store owners thought that they could make the whole shopping experience more pleasant for men if they kept all of the stuff dudes like in one place. That way they can spend less time wandering around the store and more time eating beef jerky at home and masturbating.
Some analysts think this is just a cynical ploy to exploit the fact that since the recession hit more men are doing the shopping than before. Others believe it's just plain old sexism. As a guy with 35 years in the penile department, I have to say I love this idea. Maybe I don't like going through row after row of pink flowery smelling goop to find my Old Spice aftershave. In our largely co-ed world, men seek out places where they can just be guys. During our first million years or so, men spent most of their time with other men. Now male bonding is relegated to the occasional poker night or trip to see a nerd movie your girlfriend doesn't want to see. I like the idea of a nacho cheese scented refuge in the center of the supermarket where a man can be a man.